European Ph.D on Social Representations and Communication

Multimedia and Distance Learning System


Name and Surname

Title of Presentation

Dr. Elena Bocci



1.     Spad-N and the Multiple Correspondence Analysis: theoretical background and technical procedures.

2.     Applying Spad-N and Spad-T in the empirical investigation on Social Representations. 

Prof. Alain Clemence


1.     Social representing and social positioning: Theoretical perspectives.

2.     Social representing and social positioning: Empirical illustration. 

Prof. Annamaria de Rosa



Scientific co-ordination of the whole event.

Introducing the training session on Spad in relation to the approach of Geneva school.

Introducing the interactive session on:

Looking at the Geneva school literature from the perspective of the meta-theoretical analysis.

Interviews with the protagonists of the theory.

Prof. Fabio Lorenzi Cioldi


Uniqueness: Studies on an organizing principle in contemporary advertizing practices.